Vlad Scala on the street

Home-grown talent films video.

For the first time, Monaco's Government authorized a local music artist to produce a video around the famous landmarks of the Principality. RnB musician Vlad Scala and Italian singers Diana, Lukkins and Rika of La Lobby International have been making the clip for Fashion, released through Scala's own Catsprize Entertainment label. Music, words and graphics are self produced by the artists, with the video directed by Italian Claudio Zagarini. It features everything you'd expect in a hip hop RnB video: sports cars, beautiful girls and lots of bling, all with the fabulous backdrop of Monte Carlo.

Watch out for the clip on the Internet and MTV Italy and Europe.